The information within a customer profile makes up a target market. This profile highlighted the national store Free People. The customer profile includes demographics, behavior, geographic, and product usage of Free People. This helps companies manage their advertising in order to spend their money efficiently.
The feminine clothes are in a high-end range so that is why the demographic would be upper middle class. I used the web to find out their geographic but everything else, I had already known through my experience with Free People. I use Free People clothing so I already had somewhat of a feel for what their Customer Profile details would be.
Marketing Trending Project
For the trending project we reinvented the slogan and image for Adidas sneaker company. We first changed the logo to target a new market. With our new slogan, ‘living healthy, body and mind’ Adidas would be able to attract themselves to a nonathletic demographic. We wanted to give Adidas a new edge, something different that would enable them to rise over their competitor, Nike.
The new endorsement for Adidas would be Brooke Shields, she fits into that aforementioned nonathletic demographic. This allows Adidas to lean more towards exercising through personal workouts or the gym rather than sports like soccer and basketball.
Market Research (Taste Test Project)
The taste test project dealt with market research, one of the beginning steps of making a product known to the public. Within a group we decided to test various tortilla chips to see what people preferred the most. Too make sure this was an unbiased taste test, we labeled the three chip companies as A, B, and C. We had a generic brand, and two well known regional brands. We created a survey online for people within our class to fill out while they were tasting our products. The survey asked about the three main desires for a chip and which was the favorite out of salty, crunchy, and size.
Collecting this data will overall make the decision on which brand of chip is better based on the actual chip rather than the company name, blind testing. Figuring out the best type of chip allows the company we essentially worked for to analyze the data and create the best chip possible for their target market.
Reflection
The projects in this unit allowed me to put what I learned in class into a real life scenario. The Customer Profile project allowed me to take a store I actually know about and use my own information about the store to create the essentials of a target market. Customer Profiling is important for businesses. It defines their target market, which gives them a basis for who they will advertize their product to. The second and third projects, market trending and market research, allowed me to work my individual strengths within a group setting. Market trending at the beginning of the project was more difficult to think of ideas. However, once I got on the right path for how to reshape Adidas to the public, it was easy to finish. The taste test project was an enjoyable experience, involving food with work. I was able to learn the specifics of market researching easily through this group experience.
No comments:
Post a Comment