Part II

Product Packaging (Candy Project)

This project involved having to make a new and improved candy bar using Adobe construction. We had to follow the laws and FDA rules shown to us in class to make sure we had the correct information. With my partner, we created an original Milky Way bar packaging by picking the best of our individual designs. We had to maintain the original structure and logo for Milky Way but we were able to make a mouth-watering end product.

The front of the package was changed to green, matching the logo and we added a small icon of the milky bar to the lower left side to create a sense of desire for our consumers. The back of the bar also has this allure while maintaining within the correct guidelines according to the NY laws. After this new packaging was finalized we made decisions on where we would promote and advertise this new styled product and who would sponsor it.

Infomercial Project

For this project, within a group of three, I had to create an infomercial including selling information learned in our business class. We had to make sure that we involved the eight steps of a sales demonstration. Within this under five minute infomercial, we made sure to include a pre-approach, approach, a need for determination, presentation of our product, handle objectives of our customers, close the sale, suggest selling, and follow-up the sale. We were able to accomplish these eight steps through our product Snoop Duggs. 

Snoop Duggs is a product for dogs to use when they go outside; it eliminates dirty, wet paws. We handled three objections that could arise with this product. At the end of our infomercial we created an incentive to buy our product by our low prices and our doubled offer. The 'order now' and 'buy now' words also strengthened customers watching this infomercial to buy our product immediately, the point of the infomercial itself.

Various Print Advertisement 

The print advertisement to the right best exemplifies the basics needed to have a correct ad. Every print advertisement needs a headline, copy, illustration, and signature. For this particular ad I used the company name, breathe, as the headline which also is the logo for this store. Below the headline is the copy, further information about the headline, explaining where breathe is located and the flexibility of the store classes. The illustration clearly is the photo at the top of the advertisement; it shows a feature offered at the store. At the very bottom of the page is the signature, the new slogan for this store.

This ad is meant to capture the eyes of the store's target market, and get more customers to come and visit either the store itself or the website. This asymmetrical vertical formatting advertisement will attract the attention of consumers flipping through the magazines where the ad is located.

Reflection

Each part of this ad allowed me to extend my creativity while remaining serious in the business setting. The product packaging was tricky at first because it was my first time dealing with Photoshop since ninth grade. Having the computer teacher come in to give us a few tips was extremely helpful. The hardest of these three projects was definitely the infomercial. Working in a group was harder for this project due to the amount of outside work. The video itself did not meet the five minute standard because we were not able to find many times outside of class time to work on this infomercial. The print ad was my favorite of the three projects. By this time of the year, making a print ad was second nature. Without even thinking, I had put the headline, copy, illustration, and signature into this advertisement. I enjoyed making this ad and working in Photoshop to quicken my skills in adobe.